The fashion world is constantly evolving, and fashion bloggers have become real opinion leaders who set trends and styles. But who are the most followed and influential fashion bloggers of 2023? We have made our ranking based on criteria such as the number of followers, collaborations with brands, quality of content and social impact. Here is our top 10.

  1. Chiara Ferragni. The undisputed queen of fashion bloggers is still her, Chiara Ferragni. With over 30 million followers on Instagram, a fashion and lifestyle empire that bears her name, a dream family and a fairy-tale life, Chiara is an icon of style and success that knows no crisis. Her ability to reinvent herself and anticipate trends makes her one of the most admired and imitated influencers in the world.
  2. Aimee Song. The founder of Song of Style is one of the most famous and appreciated fashion bloggers internationally. With over 6 million followers on Instagram, Aimee Song is a true expert in fashion and design, who collaborates with the most prestigious brands and participates in the most important fashion weeks. Her style is elegant and sophisticated, but also original and fun.
  3. Camila Coelho. The beautiful Brazilian is one of the most followed and influential fashion bloggers in South America. With over 9 million followers on Instagram, Camila Coelho is a source of inspiration for many women who love her glamorous and sensual style, but also practical and versatile. Camila Coelho is also a beauty guru, who shares her beauty secrets and her make-up tutorials.
  4. Leonie Hanne. The German Leonie Hanne is one of the hottest fashion bloggers of the moment. With over 4 million followers on Instagram, Leonie Hanne is a globetrotter who travels around the world to discovering the latest trends and the most suggestive places. Her style is colorful and lively, but also refined and elegant. Leonie Hanne is also a business woman who has launched her own clothing and accessories line.
  5. Julie Sariñana. The founder of Sincerely Jules is one of the nicest and sunniest fashion bloggers on the web. With over 5 million followers on Instagram, Julie Sariñana is a Californian who loves the sun, the sea and nature. Her style is fresh and casual, but also curated and refined. Julie Sariñana is also a traveler who shares her adventures and discoveries.
  6. Chriselle Lim. The founder of The Chriselle Factor is one of the most elegant and refined fashion bloggers on the web. With over 1 million followers on Instagram, Chriselle Lim is a Korean-American who lives in Los Angeles and collaborates with the most exclusive brands and prestigious magazines. Her style is minimalist and sophisticated, but also trendy and innovative.
  7. Caroline Daur. The young German is one of the most promising and talented fashion bloggers of the moment. With over 3 million followers on Instagram, Caroline Daur is a model and an influencer whohas conquered the public with her glamorous and gritty style, but also sweet and feminine. Caroline Daur is also a sporty person who loves fitness and wellness.
  8. Chiara Nasti. The Neapolitan is one of the most followed and influential fashion bloggers in Italy. With over 2 million followers on Instagram, Chiara Nasti is a successful girl who has created her own clothing and accessories brand, Nasty Gal. Her style is sexy and provocative, but also fun and ironic.

 

This was our ranking of the most followed and influential fashion bloggers of 2023. Do you agree with our choices? Who are your favorite fashion bloggers? Let us know in the comments.